Ten Books Every Comms Planner Needs to Read

Julian Cole
Sep 20, 2016 · 4 min read

1. Long and Short Of It — Peter Field and Les Binet

2. How Brands Grow — Byron Sharp

3. Truth, Lies and Advertising — Jon Steel

4. Decoded — Phil Barden

5. Buyology — Martin Lindstrom

6. The Advertising Effect — Adam Ferrier

7. Seducing the Subconscious — Robert Heath

8. Anatomy of a Humbug — Paul Feldwick

9. Space Race: The Story of Comms Planning Jim Taylor

10. Journal of Advertising, Advertising Research and Marketing

Passing it forward


Comms Planning

Sharing strategic knowledge through collective experience from the BBDO New York Communications Planning team.

Julian Cole

Written by

Runs Planning Dirty, ex-Head of Comms Planning BBDO & BBH, teaches Strategy at Skillshare, Co-Founder of @PlanningSalon, bleeds Parra Eels/Essendon/NY Jets

Comms Planning

Sharing strategic knowledge through collective experience from the BBDO New York Communications Planning team.