From 99 Problems to Actionable Objectives

Too often we get bogged down by client complaints, campaign objectives, marketing speak and business goals to take a second and set ourselves up for success.

source: ReactionGifs.com

But there’s a clear link between the anecdotal barriers we hear, real consumer barriers, business problems and actionable, tangible, measurable objectives. If we take the time to parse these out, we can set ourselves up for successfully devising Communications Frameworks and creating Integrated Campaigns.

In the slideshow here, we’ll clearly define what makes a good objective and how to get there when all you’re faced with is 99 problems.