Communative
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Communative

Nonprofit Storytelling

Source: Shutterstock

Storytelling: Whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change.

Statistics can draw us into a campaign. Humour can hook us. Shocking imagery can, well, shock us.

But stories have us coming back for more.

As a strategy, nowhere is this more important than in the nonprofit sector. Why? Because nonprofits are…

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