Nonprofit Storytelling

Mike Connell
Apr 28, 2020 · 6 min read
Source: Shutterstock

Storytelling: Whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change.

Statistics can draw us into a campaign. Humour can hook us. Shocking imagery can, well, shock us.

But stories have us coming back for more.

As a strategy, nowhere is this more important than in the nonprofit sector. Why? Because nonprofits are…