A Look at Creating One “Kool” Website Experience
New messaging, imagery, and hierarchy creates a brand new, streamlined experience for Amerikooler.
When the Miami-based walk-in cooler and freezer company Amerikooler came to Moncur looking for a website refresh, we knew our mission was simple: make their website cooler than the rest. No pun intended.
Luckily, Amerikooler was already doing a lot of cool things we could highlight. Like the way they constructed their coolers and freezers, using proprietary manufacturing processes and advanced cooling technology. They also had unique offerings to showcase, such as the pre-fabricated Quick Ship units that could be shipped out in less than 48 hours. And this was just the tip of the iceberg, so to speak, with multiple floor, door, and finish options and thousands of detailed features. At first glance, creating a website that could capture it all seemed like a tall task.
But then, through our in-depth brand messaging work, we reached a realization: despite all of these different features and accessories, what Amerikooler really produces is one thing: “Everyday Kool.” Whether it is a convenience store needing a Quick Ship unit for an opening, or a new restaurant wanting a custom-built outdoor cooler, Amerikooler works with a variety of businesses to keep a variety of everyday items cool. In our website homepage design, we took this high level of flexibility into account, and focused on addressing the needs of two key customers: Those who want “kool” quick or those who want “kool” custom.
Once users hit the dual-offering-, call-to-action-focused home screen, the rest of the user experience flowed from there. If someone was interested in “kool” quick, they’d be directed to the Quick Ship e-commerce portion of the website. If they wanted “kool” custom, they could explore customization options and easily request a quote.
In addition to to creating a website that fostered a seamless experience for these two essential needs, we also wanted to tell a story about Amerikooler’s history and heritage. Founded by Renato M. Alonso, a Cuban immigrant, over 30 years ago, Amerikooler remains a family owned business. Today, Mr. Alonso is still involved, while his son, Gian Carlo, runs the company. You get the sense that history is something this family wears proudly on their sleeve. To highlight this story, we asked the Alonso family for old photographs and hallmark memories throughout the history of the company, and created a visual timeline of Amerikooler’s inception and exploding growth.
The end result of this creative engagement? A web experience that is unlike anything else in Amerikooler’s industry—one that prioritizes action while celebrating brand heritage. The new website is an asset the company can use as the Alonso family continues to grow the Amerikooler brand. And it’s pretty “kool” if we do say so ourselves.
Do you want a “kooler” website for your company? Let Moncur help—connect with us over at www.thinkmoncur.com.
