Project One: Identifying Communication Design
In my eyes, this menu at Waffallonia in Schenley Plaza is an example of effective graphic design. The Waffallonia here is based inside a small, nondescript stall, so it needs to do what it can to attract attention to it. With that being said, the menu does a good job to reinforce that goal. It’s designed to look similar to a subway map, thus being visually appealing and evoking Waffallonia’s tagline of being a “Liege Waffle Station.” The menu is clear to read as well, with each category of item (waffles, toppings, beverages) being printed at the top above the listings in a way that draws customers’ eyes to it. From there, they can look downward at the different items, with colored lines and points helping to distinguish the individual items. Overall, this menu’s design does well to communicate what’s for sale, while inciting curiosity and visual appeal.
In contrast, this sign on the 1st floor of Cyert Center on Carnegie Mellon’s campus exemplifies ineffective graphic design. The sign’s purpose is to tell people what rooms are on which floors, and while it does indicate where certain rooms on the 1st floor are, it neglects to do the same for the rest of the rooms listed. The rooms listed with a large “A” and “B” next to them are actually located on the floor below, but someone who isn’t familiar with the building wouldn’t know that. The confusion this can cause was something I witnessed the other day, when a student looking for a classroom on the floor below ended up looking for it on the first floor to no avail. One could also assume that the rooms listed with a “2” next to them are on the 2nd floor, but this isn’t clearly communicated and shouldn’t have to be something that one should assume. Essentially, the sign’s listings could be visually organized better.