Project 3 — Exercises 1 &2

In this assignment, I traced over and filled in (with ink) four variations of “AMB garn,” where each variation’s typeface was different. The four typefaces featured are Adobe Garamond, Didot, Helvetica, and Futura.

Vladimir Script creates an interesting interpretation of future, creating a very elegant atmosphere. The tilt of the cursive as well as the contrasting thicknesses of the lines implies a bit of hesitance, but the typeface as a whole creates an overall high-class vibe. I believe this could be used in restaurants or hotels, as the script exudes a comfortable feel.

Trojan Pro, with its short serifs, creates a solid interpretation of future. The slightly larger F conveys a stronger image than the previous typeface, and the verticalness conveys a more secure and sturdy message. One might see this in a construction company trying to advertise its strength.

Palatino Linotype has thicker lines, giving off a more cemented feeling, but the serifs add to the piece by giving it a sophisticated look, as if adding knowledge to strength. This interpretation of future seems like it could describe something that combines physical and digital, such as engineering.

The Broadway typeface has extremely varied line thicknesses, implying that the future is as unpredictable as the Broadway show business. However, the thick base creates a sense of power, powerfully conveying a strong future. I would expect to see something like this in movie posters or billboards, as it catches attention quite easily.

The Code Bold typeface feels relatively weak, but the consistent thickness and height promises security and reliability. The narrower kerning creates a more comfortable and protected feeling, and the flat sans serif looks futuristic or modern. I believe this is the best rendition of Future, as I could see this being applied in many different contexts, such as technology, engineering, and entertainment.