Type & Hierarchy: Part I

Shani Rosenthal
Communication Design Fundamentals (F16)
3 min readSep 17, 2016

Exercise One: Typface Tracing

Exercise Two: Typographic Voice

Tw Cen MT Condensed Extra Bold-37 pt

While this font is plain and simple, I think the boldness makes the word too assertive, opposing the meaning of the word. However, I do think that the soft edges on most of the letters are more relaxing the straight edges and sharp corners would be.

Stencil Std Bold- 31 pt

This type is probably the least relaxing of the ones that I experimented with. The separation between lines of the same letters makes the word jagged. In addition, this type reminds me of the military, as it is used on army uniforms.

Vladimir Script- 40 pt

This curvature and flow of this type compliments the word “relaxation”. While the cursive of this type is soothing, it is also very elaborate and decorative. The ornate character of this type opposes relaxation.

Roman-32 pt

This font looks playful and relaxed at the same time. I like that there are no sharp edges or corners in any of the letters. This really helps to reinforced the idea of relaxation.

Baskerville Old Face-32 pt

Because this is a serif font, it is definitely associated with academic writing. However, it is also very simplistic. I think this type could be used to portray a relaxing setting to an extent.

Exercise Three: Typographic Hierarchy

Linespacing
Typographic Weights
Horizontal Shift or Indentation
Typographic Weight and Linespacing
Typographic Weights and Horizontal Shift
Horizontal Shift and Linespacing
Size Change and Typographic Weight

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