CDF P3 Exercise
Type Tracing
In the process of type tracing, I realized how essential it is to pay attention to the details of the font. Some minor differences can lead to entirely new experience. The boldness of the text, the shift in angle of the line, and the flow of the text all play an integral role.
Typographic Voice Exercise
Purity
Purity should be something neural and simple and I think Helvetica represents that idea thoroughly.
I think purity should also be something that is expressed fully and without compromise. Arial Black is bold and consumes the space with blackness, leading to pure black.
I think Myriad Pro has a very clean font with some curve in the letters. Cleanness is a form of purity.
Times New Roman resembles the most common typeface and purity should be something natural and people are familiar with.
This typeface thinks out of the box because it is not pure at all and there are many edges in the letters. I like this design most because I think no pure purity exists. It is how we see purity from things that makes things truly pure.
Typographic Hierarchy
Typeface Research
Typeface: Helvetica
Designer: Max Miedinger & Eduard Hoffmann
Year Designed: 1957
Type Classification: sans-serif Grotesque
Why It Is created: In 1957, the original Helvetica was designed in Switzerland at the Hass type foundry. Helvetica was originally called Die Neue Hass Grotesk and was created specifically to be neutral, to not give any impression or have any meaning in itself. The idea of neutrality was revolutionary and is based on the idea that type itself should give no meaning.
Specific Uses: After post-war Europe, many companies were looking for a change and Helvetica is very different from the previous fancy typography. Helvetica is one of the most widely used sans-serif typefaces. It is a popular choice for commercial wordmarks, a system typeface of iOS, and font of major brand logos. It is also widely adopted by the U.S. government, used in transportation settings, and a wide range of other places.
Identifiable Characters: Helvetica has very low weight contrast, horizontal terminal cuts, closed aperture, and a large x-height. Its ascenders align with the capital letters and its overall design principle is to be neutral and not draw too much attention.
Text Examples:
