Effective and Ineffective Communication

Project one

Min Jun Kim
Communication Design Fundamentals F17
1 min readAug 31, 2017

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Effective:

The school bus is a very effective form of communication design. The school bus is not only very recognizable to adults, it is also very recognizable for children who would otherwise not know which bus to ride. The bright colors give the bus high visibility which allow pedestrians and drivers to both maneuver carefully. Lastly, the widespread design of the school bus make it almost a symbol of student transportation.

Ineffective:

This is an example of ineffective communication design. The design definitely is creative, but is definitely ineffective at displaying the needed contents. For one, the text on the bottom that says, “just don’t worry about it its fine” is nearly invisible without closer inspection. The poster doesn’t make it clear what event it is actually promoting, and we don’t get an idea of what type of organization this is. Lastly, the text that detail the logistics of the events are organized in such a way that it is very confusing to look at- It definitely takes a while to exactly understand what is going on.

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