Type & Hierarchy

Typeface Tracing

My tracing exercise

Through this exercise I really learned to appreciate the varied range of size of point used. I discovered this through mainly using 3 writing instruments of a large range (Sharpie, Micron .05, Micron .02). In the second font example especially we go from creating a line with a single pixel to a large bold line. I found I really enjoyed this contrast in the font. Comparatively, I also found to really appreciate how in the last font example the same width of the line is used throughout. Also in the first example I started to appreciate the use of tapering in the serif feet.

Typographic Voice

I believe that this font is the most representative of the word Supreme. Unfortunately I cannot remove the word from the brand of it’s same name, which means I associate “Supreme” with expensive douchebaggery. However, the actual meaning of this word is to have authority; being superior to all others. This typeface is representative of these qualities through it’s blunt feet and bolded type. It also has slight stylization with the directionality of the feet and clearly spaced kerning.

This typeface is similar to the previous one because it has a rounded feel — many of the feet curve up into the letter resulting in a circular form (seen in the e’s, S and p). I believe this look makes the typeface look very neat and contained which adds to it’s dominance and readability. The extremely even kerning creates a grounded and balance feel that adds to it’s superiority. This typeface is at ease and has a nice weight which provides clarity and comfort.

Somewhat similar to it’s predecessor, this typeface shares the Sans Serif style and clean even kerning. This typeface differs through it’s bolder weight and slightly more condensed feel. It’s feet differ from the previous one by being more parallel to the baseline. This attribute is evocative of Supreme since it is more grounded to the baseline, it creates a feeling of stability and power through it’s balanced stance.

This typeface is the only typeface with a cursive/script style. This means as opposed to all the other types, most of the letters have no kerning because they are connected. The only letters without ligature are the S and U. I still believe this typeface is evocative of the word Supreme due to it’s clean script style that reads to me as being quirky but still a dominant and demanding type.

Although giving off a fleeting feel, it also communicates a “too cool” feel with its shifted directional letters and large kerning. This typeface is too cool to stay here and excited to move on to bigger ventures. This adds to this type being communicated as powerful and able to leave at any moment. However, since there is not much of a difference between the Capitol letters and lowercase, it appears to me to be very streamlined since the baseline and x height run parallel it can be viewed as a straight line. This streamlined feel adds to it’s unity and power.

BASKERVILLE FONT RESEARCH

• Designed in the 1750’s by John Baskerville (a wealthy industrialist) in Birmingham, England but cut into metal by John Handy.
• Baskerville was also a teacher of calligraphy, a grave stone carver and a manufacturer of varnished lacquer goods.
• It is the refined product of old-style typefaces of that period.
• Known for it’s contrasts between thick and thin strokes, sharp and tapered serifs, and the shifted axis of it’s rounded letters to a more vertical position.
• It’s curved shapes are more circular in shape, it’s characters are consistent in form.
• Popular in book design.
• Some critics said his sharp contrasts in his type “damaged the eyes”.

“Here lies ___________________

A loving (father/mother) of three

April 4th 1920 -April 5th 1993"