Typographic Hierarchy

Exercise Three

Typeface: Futura (in Black)

Profile of Futura:

Designer & Year Created : Paul Renner, 1927.

Purpose of Design: Contribution on the New Frankfurt-project.

Features: Has quite low x-height. Round stroke of the “O”.

Usage: For print and digital purposes as both a headline and body font. A combination of classicism and modernity.

Example: IKEA, Supreme, V for Vendetta, Mercedes-Benz, NBC Sports, City of Ember, Interstellar, Gone Girl, Captain American: Civil War, etc.