Process Documentation

For this project, I was communicating different word pairs with only black squares. For one pair, there must be added color to the squares to help communicate the meaning of the words.

INITIAL ITERATIONS

I had alot of ideas for the initial sketches to play around with the rotations, compositions, and etc. but because they were all handrawn it limited me in experimenting more with the squares.

DIGITAL INTERATIONS (BREADTH)

For breadth, I wanted to make a variety of different designs, all varying in scale, repetition etc. I noticed that fluid and graceful kind of looked the same(circular) so I knew I had to vary it up a bit and make it more distinct from each other in the next round.

DIGITAL ITERATIONS (DEPTH)

After mini critiques with Julia and Brendon, I zoned in on making my rigid designs follow the guidelines (only rectangles) and experimented with keeping tension of the small square. For fluid, I made the negative space more smooth and for rhythmic I made the structure more straight, to make the pattern more bouncy. For erratic I was going for randomness, clumsy I was going for depth and structures falling. For graceful, I was going for elegance and soft delicate curves, and background/foreground I was going for hypnotic equal white and black space. I chose my final pieces based on what kind of design communicated my ideas the most. Based on the feedback, I did alot of experimenting and trial and error to get the most technically and conceptually sound design.

FINAL

Reflect

I think all of my designs communicated the words effectively. The background and foreground one might need more clack squares to fill in the negative space and be more symmetric, so that the eye could move back and forth more. I think making alot of digital iterations and feedback help me focus on the right path.

What I would do next time

Next time I want to experiment more with grids, tightness, and patterns, because alot of my designs are not that. Seeing others’ work also made me want to explore with more small squares that are spread out, and creating different and interesting designs.

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