Text Exercises
Baskerville is a great font to encapture the idea of tradition since it’s such a traditional old timey font. It’s a very classic font from the 1750’s and is still used today. It captures the traditional feel of American history.
I tried out Skia next. This font has much less curvature than classic fonts and looks a little more modern. It has greek influences so at first it felt a little older but it was actually created in 1994 for the digital era, specifically for Apple computers. I don’t think this font does a great job of conveying tradition.
Papyrus was the most obvious font for Tradition. It’s designed to imagine what English written in Biblical times might’ve looked like. The designer used calligraphy pens on textured paper and really captures the feel of ancient written word.
Snell Roundhand is a calligraphy type font which captures the classy, fancy type of tradition. It reminds me of the type of formal cotillion type traditions passed down through generations. Upper east side type.
The gold plating in the last one makes it look expensive and old. It reminds me of very established, unchanging traditions that are upheld as a foundation of a society. This is my favorite because it comes off very powerful and unyielding, which I think embodies tradition well. Traditions are established at an earlier period; they are strong and provide a sense of culture and history.
Hierarchy excercise:
- Linespacing
2. Typographical weights
3. Typographic weight & linespacing
4. Size change & typographic weight
