Project #3 — Exercise #1 & #2

Exercise #1

Tracing of Garamond, Didot, Helvetica, 7 Futura

Exercise #2

Varied Typefaces. 70 pt

(Starting on the top row left to right)

1. I found the bubbly nature of the terminals and the counter of the “o” and “g”. I image this for an organic brand of juice
2. With Noteworthy, “organic” looked simple but genuine (kind of like organic food should be). The baseline isn’t even and suggests movement.
3. This more handwritten typeface appears more personal like a family owned farmer’s market stand but with more of a cute flair. Fresh & smooth.
4. I associated this typeface with the writing you would see on chalkboard signs in Whole Foods. It looks like a wide marker was used to get the most important word bold and noticeable.
5. The serifs on this typeface are very tapered with a varied weight of stroke. The typeface only wrote in large capitals which makes the word “organic” aggressive. I would associate this with written labels on meat and fish that say organic.
6. I would place this typeface for the main text, for example, on the back of an organic cereal or soup can. The lack of serif and medium and consistent line weight make “organic” seem official and crisp.

7 & 8. In hindsight, I no longer like this fonts. They only feature a natural and bubbly flare in their serifs (7) and loops (8). Otherwise these typefaces make the word seem so static.

Fun note:

This logo is the most well known, visible, and trustworthy symbol on most organic products and the chosen typeface is Helvetica Condensed. It is different than the very flared and rounded typefaces I chose. Yet, I believe that the green coloring and illusion of a field add to the association of “organic” better than just the word in black.