CDF Project 3: Exercises
Exercise 1: Typeface Tracing
Exercise 2: Typographic Voice
For this exercise, we picked a word and decided to play around with different fonts that work to portray the word and the feelings it evokes in a person. Below I displayed the 6 fonts I chose to display Relaxation. I explained why I chose each font below the picture.
Typeface 1: Avenir
Avenir is a popular sans serif typeface and sans serif has a sense of relaxation to it because it doesn’t have sharp edges or curves the defy gravity the way that serif fonts do. Furthermore, the smoothness of the round curves in the “R“ and the “a” in particular have a sense of calmness because it is so easy for the eye to follow the roundness.
Typeface 2: Chalkduster
Some fonts are created for specific applications and with chalkduster, it was created specifically for advertisements and other products that required a typeface that would appeal to children. Children are very carefree and don’t have many worries. Overall, they lead a very laid back life which is reflected in this font. The way the R goes below the baseline which also conveys a relaxed feeling as the font doesn’t stick strictly to the rules.
Typeface 3: Papyrus
Here the “L” defies the ascender height and once again rules are not maintained which conveys a sense of relaxation. The person who created this typeface, Costello claims that he accidentally created it while he was doodling. I think the context in which this font was created mirrors the relaxed feeling the letters have.
Typeface 4: Euphemia UCAS
This font is very easygoing and is very adaptable to any kind of situation which gives it the impression of being relaxed. It also doesn’t seem too wide or too narrow, and is very easy going.
Typeface 5: Hobo Std Medium
This font is used primarily in titles of movies and TV shows particularly, “That 70’s Show”. It is also used in many promotional materials. It is a very unique font in terms of its curves and how for an “H” for example, it doesn’t use vertical and horizontal lines but instead bends them in unique and varied ways. It makes the viewer feel relaxed because it makes it seem okay to defy conventions, so one can feel that they don’t need to live up to any expectations and that can make an environment feel calm.
Typeface 6: SignPainter
Usually, script and joining letters doesn’t give off a relaxing attitude, but this font is unique. The way the letters join and tilt creates a very soft feeling of movement. This makes a person feel at ease and conveys the impression of being relaxed very effectively.
Best One
I think Avenir is the best one to depict the word “Relaxation”. Personally, when looking at that one I feel the most relaxed, my eyes are able to follow the curve and straight edges of the letters a lot easier. Furthermore, the slightly wide nature of the letters gives them more breathing space.
Exercise 3: Typographic Hierarchy
