Project Three: Exercises
Garamond
I thought Garamond was the worst typeface option for the word ‘bright’. The thickness of the letters and the way the serifs abruptly end weigh down the word and do not give it the brightness it represents.
Baskerville
I thought that Baskerville was a boring typeface option for the word ‘bright’, as instead of showcasing any of the brightness the word ‘bright’ carries, the serif instead dulls the word down.
Didot
While Didot also has serifs like Baskerville, the serifs are very long and light compared to the body of the letter, and as a result, Didot provides a very subtle representation of the word ‘bright’.
Helvetica
I thought Helvetica, specifically Helvetica Neue, represented the word ‘bright’ very well. Helvetica is sans serif, and Helvetica Neue in particular has very thin letters, so Helvetica Neue appropriately portrays the lightness and brightness of the word ‘bright’.
Avenir
I thought Avenir Next depicted the word ‘bright’ the best. Because Avenir Next is sans serif, and the letters are extremely thin, the typeface is very good at portraying the lightness of the word. Furthermore, because the letter-spacing is very loose, it provides a sense of airiness to the word, and lets it become even brighter than it already is.
Exercise Three: Typographic Hierarchy
