Type & Hierarchy

Deborah Chu

Published in

Communication Design Fundamentals S18

3 min readFeb 14, 2018

Typeface Tracing

Adobe Garamond, Didot, Helvetica, Futura (top to bottom)

Typographic Voice

This font felt peaceful and balanced to me. I felt the serifs gave it a pensive quality that went along with the meaning of the word. I felt this font best represented the word melancholy.

The aesthetic of the word in this font looks really nice. Sometimes sadness can be effectively expressed with beauty, so I associated the aesthetic with the word. It seemed peaceful and refined (refined doesn’t go with the word though), but not exactly rigid because of the serifs, which is why I felt this font worked.

I felt that this typeface evoked a feeling of isolation, due to the absence of serifs and spacing of the words, which I felt worked with the meaning of the word.

I felt that this font looked peaceful and had a nice aesthetic. It seems simple but then the angled serifs at the top make the typeface appear more thoughtful, which went along with the pensiveness of melancholy.

I felt this font looked peaceful as well, but more bare than the other similar-looking fonts. It looks balanced, which I felt went along with the calmness associated with melancholy.