Project 2 Documentation Feb 20th
Andrew Jaung
My lastest poster ended up not coming out exactly how I envisioned it. The day before the first crit for this project, my computer decided to crash on me. All my prior screenshots and project files were nowhere to be found so I ended up having to miss crit.
As you can see, I tried to play with a simple color scheme with darker elements being able to stand out against a lighter background.
My prior attempts that I unfortunately lost and I can’t display were much busier in design. I enlarged letters and symbols to their maximum size and overlapped them. By playing with the opacity, I was able to create a pretty cool complex background image with a viewer being unable to realize that it was created with the typeface itself. I tried to recreate that from memory for today’s final crit, but I couldn’t get it perfect so I had to change my design to something much more simplistic.
Here is my latest version. I like the name of the typeface being the only slanted piece of text. This draws your attention to the name of the typeface instantly. The larger letters scattered around that are unable to be fully seen in the printed form gather your attention from far away. The smaller text in the middle describing the typeface is there for further information if you are interested and step forwards towards the poster to read more.
I am glad I strayed from the idea of a busy background. Avenir is supposed to be a simple and geometric typeface. I translated that idea into the final layout, using the shapes of the letters themselves to give the poster life.
