Project 3 Documentation
This is my original design. At first, I tried taking a more abstract approach. For instance, I included a teal background and orange accents to make the poster pop. A lot of the initial feedback I received was that the poster was too difficult to read and understand.
After receiving some feedback, I decided to take a completely different approach to the poster. Rather than trying to make it colorful and abstract, I realized that the Times font is classical and established; because of this history, I decided a black and white approach would suit the font better than a colorful poster.
I rearranged some aspects of the poster. As you can see, I added in all upper and lower case letters; my next problem was figuring out what to do with all of the symbols. Initially, I figured I could do something unique with them (as you can see above). I also decided to write the founder’s name, Stanley Morison, after the ‘S’ in ‘TIMES’. This proved to be effective, and making his name red caused it to pop out from the rest of poster.
At this point, I put aside all the crazy and ‘abstract’ ideas I had. Instead, I decided to make the poster clean and simple; this was done with the hope of conveying the underlying purpose of the font, which is to present valuable information in a clean and simple way. I also added a red period at the end of the poster. The period at the end of the poster was meant to signify the ‘end’ (since by the time your eyes hit the period, I want you to be done reading the poster). At first I lined this red period up with the ‘S’ and the year 1931. I thought this looked weird to the eye, however. I also thought all of the white space at the bottom of the poster was unappealing to the eye as well.
After consulting with Julia, I realized how awkward the bottom of my poster looked. It had way too much white space at the bottom. She suggested I move everything on the poster closer to the middle. After doing this, the readability and flow of the poster felt much better.
This is the final version of my poster. This is in stark contrast to my initial draft. The only change from the previous image is that I moved the red period to be left aligned year 1931 and the ‘S’. To me, this was visually more appealing.
Overall, I am very satisfied with how my poster came out. I think it is visually appealing and draws a reader in at various distances. The only change I would make would be to make the ‘Stanley Morison’ further away from the edge. One of the comments I received during the crit was that this closeness to the edge created tension, and I completely agree with this.
