Project 3: Typographic Voice Exercise

I started up Adobe Illustrator and I attempted to find a bunch of fonts that make me relaxed. At this point, I don’t have access to Illustrator on my home laptop because my trial ended last night so I don’t have the ability to tell you what the name for each of these fonts are. I’ll just go through the list though and talk about what each font does to help evoke a feeling of relaxation and if there’s any similar characteristics that cause this.

The first font on the list does a good job of making me feel relaxed. The letters are big (large X-height) with limited sharp turns and edges. The letters are also outlines and aren’t filled in. One of the things that takes away from the relaxing feeling of this font is that it’s entirely in uppercase letters. Overall, it’s one of the most relaxing fonts on my list that I was able to find.

This next font is “Marker Felt”. It’s supposed to be as though a marker is writing on felt. I think it does a good job of expressing relaxation because of all the amplified curvature on the letters and that it’s sans serif. This font is thick pretty bold which reduces the effect that it has of expressing relaxation for me.

The next font on the list (3rd) is my favorite of all of the fonts. My reasoning for this is that there’s a lot of curvature in the letters, somewhat like the Marker Felt font above it except it’s almost as though they’re hand written and somewhat carefree. Again, like most of the fonts on the list it’s a sans serif font. I don’t really have any negatives for this font.

The forth font is less spaced out and the letter width is smaller than all of the other fonts. The font has no serifs. This font feels relaxing to me because it just doesn’t seem to be “trying that hard”. I think that a reason for this is that it’s lacking serifs.

The final four fonts are all very similar. The first of the final four fonts is the only one on the list with serifs. It’s somewhat relaxing to me because it seems as though it’s stable and under control and has “order” to it. This is likely because of the serifs and lack of unpredictability as the letters are nearly the same size and are pretty typical. The last three fonts really don’t do a good job of expressing relaxation and I think the reason for this is their typicality.

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