Typographic Voice
Communication Design Fundamentals-Project 3
To explore typographic voice and how typeface affects the meaning and emotional feeling of a word, I chose the word “serendipity.”
Serendipity (n.)
The occurrence and development of events by chance in a happy or beneficial way.
Coined by Horace Walpole, who suggested by The Three Princes of Serendip, the title of a fairy tale in which the heroes ‘were always making discoveries, by accidents and sagacity, of things they were not in quest of’.
Out of all my choices, I believe that this one was my favorite. The cursive and handwritten style of the font reflected the randomness of fortunate happenings. The contrasts between the downstrokes and upstrokes of the font also help reinforce this idea of good luck.
Beauty and the Beast is also another handwritten font, but unlike destain, this font is all in uppercase and is not in cursive. I felt that the thickness of the font and the sharp angles on some of the letters (N, R) did not reflect the positive, peaceful connotation of the word.
Roboto Thin was too orderly and consistent across letters to properly express the surprising factor of serendipity. However, I like that this font conveys a sense of calmness to a viewer through the negative space between the lines.
Like Roboto Thin, Bell MT was too regular, and the lack of curves does not express “chance” as well as other fonts.
The lack of a consistent baseline in Shorelines Script Bold made the word feel a little too random and inconsistent. However, I liked how the script flowed across the word and conveyed some of the feelings associated with the word, “serendipity.”
