examples of effective vs. ineffective communication design
first, an introduction:
hey! my name is ethan yang.
im a freshman deciding between ece and meche, and probably pursuing a minor in design.
i want to learn to go beyond purely visual aesthetic, and develop a strong understanding of how design can influence the way people think.
i dj! if you see me in the booth, come up and say hi :)
i also gave a TEDxCMU talk! you can check that out here: https://youtu.be/29TsFAktJAM (shameless plug)
effective communication design
this is my face wash.
this product is either being advertised in a store or online, or already in the users bathroom.
the user of this product would be someone looking to keep their face clean and promote healthy/nice skin.
the way information is displayed on the label corresponds with significance; visual hierarchy is created through font type, sizing, and contrast.
the branding (arguably the most important thing to communicate from the company’s perspective) emphasized through a differing font, large font size, and strong navy and white contrast. on the other hand, the volume of the container (usually irrelevant info) has extremely small font, and low grey and white contrast.
the aesthetic is relatively minimal and “clean”, portraying the product as one that is accessible and effective.
ineffective communication design
this is a sign.
this sign on my door is supposed to tell my roommate and I what to do in case a fire breaks out in our building.
if a fire were to break out, we would need to know what to do as quickly as possible.
this sign is extremely hard to read, as it has multiple large blocks of small text.
generally speaking, there is just too much information here, especially to be read while your building is on fire.
though some text is emphasized through contrast, the contrasted text does not provide users any valuable info at all.
if you can’t read english, its gg
overall, there is most definitely a way to communicate this vital info in a quicker way that is easier to understand.
