Identifying Communication Design
This is an email update I received recently from a gym back home I used to go to. It is informing members about the remodeling work that will be done over the weekend and the resources that will be available during this time.
Nearly the entire message is in bright red capital letters, which makes it harder to read and harder to absorb the important information quickly.
The image logo at the top of the email is flattened and not very visually appealing. In addition, the bright blue color of the banner on top work against the bright red letters. The message itself is off center and doesn’t take advantage of the space available in the email.
This was an instruction card that hung on all CMU doors as students moved in this year. It explains to students how to use the new door locks that were installed this year.
Firstly, the design of the card allows it to be hung on doorknobs so that these instructions are the first thing students will see before they attempt to unlock their room doors. It is very clear what these instructions are for, as the title states in large, capital letters at the top.
Each step number is highlighted in a bright yellow band that stands out from the dark blue background, which creates a pattern that students can spot immediately. Additionally, the steps are placed in horizontal stripes across the card, which follows the logical top-to-bottom manner that students will most likely follow when reading the card.
Each step also has a certain phrase in bolded, larger, capital letters which readers can absorb quickly and know what to do. If students need a little more information, then they can read the entire step.
Since the card is mostly intended to help students get into their dorms on the first day, the information that is less relevant towards this cause (such as troubleshooting your lock) is placed on the reverse side.