Poster Series Documentation
For my poster series, I chose to tribute the boy bands of my middle school days. I began by doing a bit of background research on each band to determine characteristics of their past or music that I could incorporate into my posters.
3OH!3:
- Lips from “My First Kiss”
- Black dress from “Don’t Trust Me”
Boys Like Girls:
- Thunderbolt from “Thunder”
- Mugs with hearts from “Love Drunk”
Goo Goo Dolls:
- Iris from “Iris”
- Slide and black balloon from “Slide” and “Black Balloon”
I then drew drafts of the elements in my sketchbook, keeping in mind information hierarchy and potential grids. In order to make each poster feel like a part of a series, I kept the placing of time, location, and ticket information as well as the event title consistent across the series.
In the digital iterations, I started by laying out a three column grid. I chose a color scheme involving varying shades and tints of primary colors. The brightness of blue, yellow, and red seemed to convey the energy and happiness I wanted for this event.
Based on the initial critique, I learned that the “A Throwback to 8th Grade Boy Bands” logo competed with the graphic. For the second iteration, I cleaned up the consistency of the graphics by removing strokes in each of them. I also lessened the competition between the logo and the graphic by shrinking the logo and placing it in the top left corner while leaving the graphic large in the middle. I also added the informational paragraph about each band in the top right corner in line with the columns of the grid. Lastly, I explored various fonts that may fit in with the poster series.
To further improve uniformity across the posters, I removed the strokes in the mugs on the Boys Like Girls posters that I hadn’t noticed before, replacing them with transparent shapes representing the mugs. Furthermore, I added a gradient on the tongue of the 3OH!3 poster so each graphic had a gradient. Lastly, to reinforce the color scheme across the poster series, I made the logo and the location, time, and ticket information the same color as each poster’s respective graphic.
The poster series above was my submission for the final critique. In retrospect, I see that while the posters were recognizably in a series, the elements of each poster lacked cohesiveness. The grid may not have worked as I wish it had because the informational elements at the bottom did not span the width of the column as the logo and the paragraph did. Therefore, it was difficult to see a proper grid. Ultimately, making this poster series made me understand the importance of keeping in mind hierarchy, grid, and purposefully designing where you want the audience to look and in what order.