Typeface Research

Typeface: Helvetica

Typeface Designers: Max Miedinger & Eduard Hoffmann

Year designed: 1957

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. While designing Helvetica, the designers intended to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.

Originally named Neue Haas Grotesk (New Haas Grotesque), it was rapidly licensed by Linotype and renamed Helvetica. And Helvetica has several variants typefaces such as Helvetica Light and Helvetica Compressed.

The full set of characters of Helvetica:

A quote of Helvetica:

“You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.”

Tracing of typefaces

Voice Exercise

I used the typeface “Phosphate” for the first option. Although all the characters in this typeface is capitalized, which suggests a sense of seriousness that matches the my word choice, I think the white lines within each letter does not convey the meaning well enough. Instead, solid black lines may demonstrate better “supreme.”

For the second typeface I chose “Luminari.” This elegant typeface reminds me of vintage, middle ages writing style that gives me a sense of historical and solemn. Thus, I believe Luminari communicates the idea of Supreme quite well.

The third typeface I experimented on was “Signpainter-House script,” a casual, curve like handwriting style typeface. Yet I think the softness caused by the curves hinders the feeling of supreme. Thus this is not the ideal font for the word supreme.

My next choice is “Myanmar Sangam MN”, which is a simple, clean typeface. This typeface is able to express words very clearly, given the relatively thinness of its characters. However, in my eyes Myanmar Sangam MN does not convey the meaning of “supreme” strong enough because of the relatively big white spaces within each letter.

I think my last typeface “DIN Condensed Bold” represents the word “supreme” the best. First, this typeface is capitalized so it naturely conveys a sense of hierarchy and seriousness. Also, unlike Phosphate, this typeface has solid black lines that give us a sense of rigid and intense, thus demonstrating “supreme” well.