Typeface Research: Futura
Focusing on history and significance of the typeface
- Name of the typeface: Futura
- Name of typeface designer: Paul Renner, German type designer
- Year it was designed: 1927
- About the typeface and the purpose of its form:
Although Renner was not a member of the Bauhaus, he shared many of its views, believing that a modern typeface should express modern models rather than be a rivial of a previous design. Futura was commercially released in 1927, commissioned by the Bauer type foundry.
While designing Futura, Renner avoided creating any non-essential elements, making use of basic geometric proportions with no serifs or frills. Futura’s crisp, clean forms reflect the appearance of efficiency and forwardness even today.
Renner’s design rejected the approach of previous sans-serif designs (now often called grotesques)…in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of near-even weight, which are low in contrast. The lowercase has tall ascenders, which rise above the cap line, and uses a single-story ‘a’ and ‘g’, previously more common in handwriting than in printed text. The uppercase characters present proportions similar to those of classical Roman capitals.
5. Full character set for the typeface: