Typographic Voice

When I think of relaxation, I think of two things. One, elegance / symmetry. And two, lazy / fluid. I distributed the typefaces between the two ideals. I think that there is an inherent relaxation in sukhumvit set and century schoolbook purely because there is no variability and its comfortable in the static style; the spaces between the letters are very similar if not the same. I chose Papyrus, Bradley Hand and Monotype Corsiva because they are unassuming and each letter flows right after the other. They remind of familiar handwriting which automatically reduces the urgency of the text.

All of the typefaces are low key and relaxed; they feel more casual and less intimidating than more bold, aggressive sans serif typefaces.