Typographic Voice

In order to discover how different typefaces affect the meaning and emotional feeling of words, I explored changing the font in order to properly convey the word “tradition.”

Tradition, to me, evokes the past, especially things that have lasted a long time that I remember seeing either in my youth or in history books. It can either be long standing cultural mainstays or events that have happened before I was ever born. With this in mind, I analyzed the fonts.

My first choice was Castellar, and I chose it because the serifs remind me of old print font, and instead of being flat there is white space inside the letters to give them more depth. This is something I don’t really see in modern fonts as they try to be flat and clean.

My next choice was Copperplate Gothic Light. I chose this font because it looks like it was engraved, evoking a sense of stone from signs of old.

I then chose Times New Roman. Not only is this font associated with document prints from the past, it’s also firmly implanted in our memories as the font of choice for essays. As such, relative to our lives it can be seen as a tradition from our births.

Then I chose parchment because the font styling evokes the feeling of the Middle Ages, especially the decoration on the ‘T’. It’s very extravagant as opposed to modern, more simple and flat designs.

Finally I went with Lithos Pro. It reminded me of fonts from Antiquity(particularly Greek), especially with the subtle thickness changes. Something I would see when Ancient Greece is mentioned.