Apple’s New iPal Gives Users The Information They Want To Know
CUPERTINO, California — November 18, 2025 — Apple® announced its new software development called “iPal”. After years of research and experimentation, Apple’s engineering talent has produced iPal. Head of Research and Development, Steven Zwosta, calls it “an updated version of Siri mixed with Google Hint”. This application will allow users to interact with their phone like they would a close friend or relative, and less like a piece of technology. Users will receive social media, weather, and news updates based on previous cell phone use and location. When synced with Facebook, for example, iPal will announce when your closest friends make status updates or upload photos. When location is turned on, iPal will announce news updates in the surrounding location. If synced with kindle, iPal has the ability to read a user their book. Even further, this new application can answer questions; iPal has the ability to assist with homework problems, as well as the ability to have an actual conversation with the user. “In this new age, users no longer want to actively search for information, iPal will actively search for that information on behalf of the user, thus saving them time,” says Zwosta.
Development on iPal began when users asked Apple for a better way to receive information. Scrolling through endless tweets and facebook posts began to feel extremely repetitive and so Apple was asked to come up with a solution. “We needed to start having conversations about what we could do to solve this problem,” says Ryan Kolton, Project Manager. Ten years ago, in 2015, companies produced computers that could think like humans. Now, Apple has found a way to put that information and technology into their phone products.
“We have found a way to make social media more intimate, by giving the user only information they would want to know” says Kolton. Extra information will not be highlighted by iPal. To reach these updates, the user will tap a button and talk to iPal just as they would a friend or relative. However, iPal is no Siri, meaning users will not have to deal with miscommunication or limited ability of the decade old feature. iPal can do simple commands, such as turn on wifi, raise or lower the volume, or call or text contacts. iPal can also do difficult commands, such as give Facebook updates for the most visited friends, check Twitter, and look for local news. iPal is also connected to all other apps on the user’s phone and can check for updates in those apps.
Overtime, iPal will get to know the user and conform based on analyzing user actions. It will produce better results and better suggestions after understanding how the user spends their time and utilizes their phone technology. Just as Google Hint learned to understand search behaviors and offered suggestions based on those behaviors, iPal will recommend actions based on user’s actions. “We are creating a new and more interactive experience and a more advanced way to look at one’s phone,” Kolton states.
iPal can begin to set alarms for a user even if one was not physically set based on calendar schedule, previous actions, and information in messages. iPal can remind you to respond to emails or text messages or phone calls that you may have neglected, and offer advice when crafting messages or emails. iPal can create calendars based on availability and create Social Media posts. A user will have to press the iPal button and tell it to create the post or tweet. Even further, a user can tell iPal to save the post or tweet for later or for another day. Kolton says that the goal is to, “have your phone know you just as well as a friend or family member would”.
iPal will be available on all Apple iPhones once users update their phone software. To use iPal, the user will tap the iPal button, located on the home page. Apple engineers are also researching and developing ways to install iPal on Mac computers and tablets. “Computers and tablets posses a lot more information, and so it is a whole new ecosystem that’s a little more complex than an average Apple iPhone,” says Zwosta. “It will certainly be interesting to see how different iPals will transform with different users; no iPal will be the same”. An iPal will essentially be the google of one’s phone. An iPhone contains a vast amount of information; iPal helps to organize all of it. “It’s about putting the control into the user’s hand and finding out how we can make it more usable,” says Zwosta.
