Why Community buying works and group buying doesn’t

David Ng
David Ng
Apr 19, 2019 · 4 min read

Community Commerce consists of both buying and selling. In this post I’ll document a brief look into the history of community buying and how modern companies largely in China have evolved group buying back into its original community driven roots.

Group Buying worked when it was actually about Community

“I’ll do something but only if a critical mass of other people do it with me.”