Top 4 Reasons to Work Towards Building Your Own Brand Community!
In today’s date, when I step out of my home for buying the silliest
of commodities, or availing the most random service ever, I
realise that there are still a tonne of options out there for me to
choose from. From buying a packet of milk to booking a cab, I’m
astounded with the possibilities waiting for me. In every aspect,
wherever you turn, whoever which brand you are, there’s a
competitor lurking just for you.
Now as a growing brand what path of action do you prefer?
Would you go for the more traditional yet distant approaches like
distributing colourful flyers across the town, or installing massive
billboards on the highway to attract already bored customers? Or
would you be smart enough to discern that the path to solid
customer loyalty and retention is community building, in fact.
- IT HAS FOREVER BEEN THE MANTRA FOR SUCCESS FOR REVOLUTIONARY LEADERS ALL ALONG.
Pause for a second and read these two powerful quotes given below.
“Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.” — Steve Jobs. This message by one of the world’s most revolutionary leader and innovator is as simple and powerful as it can get.
As Rob Palleschi, Global Head at Hilton Hotels & Resorts said, “We have made it our goal to not only nurture our relationships with our current brand advocates but to also cultivate new ones, turning the infrequent guest into the loyal guest, and ultimately an advocate for the brand.”
Do you realise what a copious amount of cognizance these hold? The more you dwell into it, the harder it hits you that the only way forward is if you build a community for your brand.
Takeaway- It’s time to catch up on the revolutionary marketing methods leaders have adopted worldwide and give that thrust to your business it very well deserves.
2. COMMUNITY BRANDING, YOUR DOOR TO A HAVEN OF HAPPY LOYAl CUSTOMERS.
An open community where there’s free flow of quality discussion, incentives awarded and ideas poured in from all over. Your customer directly tells you what is it that you’re doing right, and where is it that you’re faltering. When you make them realise that they are not merely a source for you to mint money but instead their opinions and satisfaction is what you seek, you will be awarded something far more priceless than money: loyalty.
Takeaway- The more you invest in getting together your happy customers in a community and allowing themselves to discover other brand fans or brand experts, their loyalty grows ten-fold.
3. THE SOCIAL NETWORK AND ITS SUPERPOWERS- The power of social media today is absolutely colossal and what could be better than you utilising it to have a growing number of happy customers. When you build an active community on these platforms, you make sure more and more people know about you, and what’s so great about you. The more innovative you get in personalising your interaction with your customers, the more curious customers you attract. Studies show that simply following a company on Twitter, escalates the chances of recommending and availing the brand’s services by 50%.
Takeaway- Have Instagram, Twitter and Facebook handlers that work innovatively and dedicatedly in resolving customer issues instantly and giving them reasons to come back to you again.
4. FREE FLOWING IDEAS AND INSPIRATION- Besides these advantages, there’s the fact that you get a lot of bold and best innovations just by listening to your brand community. Intelligent leaders convert questions/critiques by their customers in the community into valuable additions into their product designs.
Takeaway- Actively listen to what your community of loyal customers have to tell you. Instead of dismissing their queries, give genuine thought to what they might be facing, and you might just end up leading the market.
If you still refuse to believe in the power of building your brand community, you’ll most definitely be left behind in the race to garner loyal, happy, growing customers. Most companies have now moved on from explaining to people why is it important and are already looking out for like-minded people on their team, who know that brand community is the backbone of growth and customer retention.
