Why should we build a community?

How many of us are a part of a community? Not to push those brain lenticels hard, but the answer is ALL OF US. We are all a part of communities! Some on whatsapp groups, some in the Friday’s night bars, some in adventure groups and so on. So many groups exist and the tenacious base of those groups is the interests that we share. Personally, my interest in automobiles has lead me to go on bike races every Sunday. That is a community. My love for literature tangled me with some authors and now, every Thursday I spend the poetry or writing sessions in the Cubbon Park. What brings us together?
A population of billions and trillions and we have confined to so many various communities.
Communities are distinct and community management is what binds the glue to hold the pack!
As shared by, Mr. Hitesh R Rajwani [Head at Social Samosa], that it doesn’t matter how much banknotes we keep spending on increasing our likes or followers but until and unless we don’t come to the ground to interact we are failing miserably. Having one to one interactions we tend to get instant feedback about our brand’s proposition, we will earn loyalties and advocates who will take our name forward and always find a team or as we say co creators who are genuinely the natural fit for your brand. Your brand needs to be humanised, needs to be more about people less about money and that is where we see community building so necessary!
On contrast, slightly varying from the fact quoted by Mr.Hitesh, Mr.Aashish Tyagi [Founding Partner at BabaPinnak] forges us to know that community building is not alone about the brand. If we focus more on an individual brand, get ourselves submerged in the brand name and importing revenues then we are losing out on a major portion of our goal. Businesses who are developed with curiosity to earn customer satisfaction and those who turn deals into relations are the most successful ones. As he said with an example, Facebook is not about just Facebook ads or Facebook utilities but it is more about bringing people together.
In an interesting example, leveled up by Mr. Shreyas Narayanan Kutty [CM @ HasGeek], he believes the way HasGeek invests in their community building is worth appreciating. As a community manager, he is expected to deliver to the needs of community and make enough tickets sell. This is not a child’s play because to sell something, you need to grow into the veins of the customer. If the customer doesn’t feel you or your brand, he won’t buy it! It needs depth and a secular approach to make the communities mollified.
We have different views and different voices that sideswipe. There is no conclusion as to why community building is the paramount power existing now. But we do believe in an age where we see so many businesses making their mark, so many rituals being played and so we are obliged to make a faithful community base!
![Paras Pundir [ The Community Guy ]](https://miro.medium.com/fit/c/160/160/2*1d2PU06qLbaY-3EqeQBUZQ.jpeg)
