Composable Finance appoints Eoin Whelan as Chief Financial Officer (CFO)

Composable Foundation
Composable Finance
Published in
4 min readAug 19, 2022

Composable Finance is thrilled to announce the appointment of Eoin Whelan as Chief Financial Officer (CFO). As a well-versed blockchain and crypto professional, Eoin has extensive experience operating, scaling, and raising capital in the DeFi sector. Prior to joining Composable, Eoin actively built financial infrastructures, models, and effective relationships with investors for several blockchain and technology-driven companies. In addition, Eoin’s experience in go-to-market strategies and executions at an international scale is a great additional asset and will play a key role in our growth and expansion plans at Composable Finance.

0xBrainjar, Founder and CEO

“I am excited to welcome Eoin as our new CFO. We are scaling Composable rapidly as we build enabling infrastructure for orchestrating and composing DeFi for mass adoption. Eoin brings a wealth of practical knowledge since he has worked with successful blockchain and crypto-focused entities where he accumulated and expanded his expertise in financial modeling, corporate finance, governance, and international market operations. As we move into our next phase, Eoin’s experience will be instrumental to Composable’s efforts in financial strategy, structure, risk management, performance evaluation, and information integrity.”

Industry expertise for scalability and sustainability

Eoin is a qualified accountant and tax lawyer. He holds an undergraduate degree in accounting and a Master’s degree in business and finance. Eoin had an early career as an international tax and M&A accountant with PricewaterhouseCoopers (PwC). He later went on to hold a leadership role in BDO, where he advised international corporate clients. Following BDO, Eoin led the finance transformation team at EY Ireland for 3 years where he successfully grew the business by 10x. Eventually, Eoin’s entrepreneurial spirit led him to become the CEO of a tech start-up focused on digital loyalty for brands and airlines where he successfully raised 5M euros and was responsible for heading a team of 35 people. This startup was sold after 3 years under the leadership and direction of Eoin. Following his exit, Eoin obtained over 5 years of experience as a C-level executive for a number of DeFi, NFT, and blockchain-related projects.

Eoin Whelan, CFO:

“The opportunity to join Composable Finance aligns with my vision of helping new generation companies achieve their strategic financial goals as they expand. Composable has been a trailblazer in the industry even within the short span of its establishment. I am committed to supporting the Composable vision and working with its leadership so that we can operate more efficiently and make swift yet informed decisions as we build the future of finance.”

Eoin will work in close collaboration with our executive team and concentrate on building sustainable plans for the implementation of product strategy and services in Composable. With this in mind, Eoin (CFO) and Jeffrey Smith our GGC will combine their expertise to ensure Composable Finance’s ambitious vision is sustainable and actualised. Both Jeffrey and Eoin have extensive experience guiding successful blockchain and digital asset projects through international corporate structure planning, scale strategies, and capital raises in terms of tax, legal, and compliance best practices.

Jeffrey Smith, GGC:

“I am pleased to see Eoin join our team. We continue to demonstrate our commitment to building not just decentralized infrastructures and tools for the new era of finance but also engendering a culture of professionalism and transparency with the caliber of talents we are attracting. The combination of Eoin’s financial expertise and his history of scaling and international markets particularly excites me as he possesses a comprehensive skill set in the matters of strategic finance and legal compliance.”

Composable Finance continues to attract seasoned industry leaders

At Composable Finance we have consolidated our vision for the future of DeFi. Our vision implies ecosystem collaboration and integration and is focused on driving the technology that we believe to be the future, towards a state where it can be adopted by the masses. As part of this, our commitment lies in experience which pertains not only to the user but also to developers, supporters, and all other ecosystem stakeholders and backers of a more inclusive and unified DeFi vision.

As we continue to operate towards this vision we will continue to expand our team and we are extremely excited about the future as we will begin to see the impact of our expanded leadership team and the robust tech that we are pioneering. Welcome to Composable, Eoin!

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