Meet the new Compound
An evolution of our brand
Today we launched the new Compound brand.
In addition, we’ve also launched a new Homepage and About Page. We are especially excited about a new section on our Homepage showcasing the awesome products that are launching on top of Compound.
How we got here
Until now, Compound’s existence as a company has been dedicated to building out and decentralizing the Compound Protocol. However, during the time spent building v1 and v2 of the Protocol, Compound had developed multiple brand identities. After launching v2 this past May, it was finally time to give the same level of attention to the brand behind the Protocol, and solidify the Compound of the future.
Owning chart with upwards trend
If Compound had a spirit emoji, it would be: 📈 :chart-with-upwards-trend:.
The Compound Protocol, while technically complex, has a fairly simple end-user proposition: supply crypto and earn more of it. This focus, simple but powerful, has manifested itself in all other aspects of Compound as an organization.
This same idea is where previous iterations of the Compound mark originated. However, the new mark does something the previous two were unable to accomplish, creating something unique and own-able to Compound:
The problem in owning 📈as a brand mark is making it unique and distinctly ours. While we didn’t wish to deviate from our core values as a Company, we asked ourselves:
- How can we own the 3 bar icon?
- How does our mark represent growth?
- How do we keep our mark simple?
It’s safe to say we are proud of the result. Now, without further adieu, the new Compound:
The lockup
A foundation for the future
Along with our mark, we refined each detail of the brand: the logotype, brand typeface, color system, and finally a design system to make creating new UI a breeze. Rolling out the new brand across our platform will make it easier to build new products, make them more consistent, and generally result in a more intuitive experience for our users.
We believe these design and brand pillars for Compound to be strong enough to last as long as the Protocol itself: 2150.
To celebrate, we made a first batch of stickers for the new brand. Join us in Discord and ask how you can get some stickers mailed to you (while supplies last).
Help build the future
The Compound Protocol currently has over $92.7MM assets earning interest with v2 running live on mainnet since May 2019.
- Check out our documentation for developers
- Join our Discord to chat with the community and team
- If you’re ready to join the DeFi revolution, see our open recs
