Startkom event on navigating digital marketing strategy

Comunev Chronicles

Every business or startup is struggling nowadays to revive themselves from COVID-19 pandemic. From opting different strategies to consulting experts of their field, they are searching nooks and corners to make themselves adapt to the changing market scenario, customer demands & preference, technology to enhance their operations, and so on. One needs to look beyond now and think for a long term goal. Because of this pandemic, numerous possibilities are now open which one can dive into. As, PM Narendra Modi himself said, “turn crisis into an opportunity to make India self-reliant”.

For the past few years, we are seeing a digital revolution trying to make its place in our current systems- whether primary, secondary or tertiary sector. This provides us, with a huge scope of developing our systems or business plans over digital marketing platform. So, why it is imperative to shift towards digital marketing now?

Some facts about digital marketing reach-

• Inbound marketing costs 62% less per lead than traditional, outbound marketing.
• Companies that blog hit 55% more web traffic.
• 78% of Internet users conduct product research online.
• The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Comunev, a social networking company, brings people together and help them make real-life connections. We aim to create Social Media 2.0, one where connecting is more than just swiping. As a Startup itself, it understands the need to change and adapt according to the conditions in the market.

Comunev manages various interest-based communities. One of such community is Startkom, a Startup Community, to give a platform to not just entrepreneurs but also to business groups, investors, business experts or analyst to come together under the same roof and share with each other their expertise, ideas or solutions for the problems these startups are trying to solve.

To help and quell people’s queries, confusion or doubts, Comunev had organised a Startkom virtual event on 2nd August 2020. The topic of discussion was “How to Navigate Your Digital Marketing Strategy During Coronavirus”. The event encompasses sessions from strategies for businesses to connect with like-minded people.

The event was conducted and moderated by our speaker ‘Ishan Manchanda’, a Digital Marketing consultant and a Visiting faculty at IP university. He is a corporate trainer who has conducted workshops for the brand Ghadi Detergent and Industrial E-commerce Giant Moglix. He has also worked with many clients to help them scale revenue and ROI with unconventional growth hack strategies.

The event was started with;

• Session 1, where an overview of the topic was delivered by the speaker. Starting with the current condition owing to the lockdown and moving forward to what can be done now to make yourself thrive through digital media platform, its scope and strategies one can opt.
• Next was the introduction session. Here, every entrepreneur who joined the event got to know and introduce themselves to others. This would help everyone to get an idea about what different approaches are being adopted by others and what is their vision which drives their growth.
• The last session was a networking round. This is a very important session as attendees would get an opportunity to make connections which could prove to be beneficial for them in future. Here, one got to know other business plans and what they have in common. This could help them to connect with others in fulfilling their need of expanding their network.

The event has helped the attendees to brace themselves from the shock COVID-19 has brought upon them. The entrepreneur got to know what avenues they can walk on to improve their current situation. This has also helped them to get an idea of how digital media is evolving and might change the way one transmit information or data, exchange ideas, transact with their customers or clients, conduct their business operations and so on.

It makes us really proud of organising an event like this which could help these innovative and upbeat minds to secure and build their position in these difficult times. What we want is that no one shall remain isolated and must form a connection with people like them. This would not only help them to grow but will also fulfil our objective of connecting like-minded people.

Connect with us —

Website: www.comunev.com

Connect with Comunev Communities: https://go.comunev.com/comunev

Comunev Communities on Slack: https://bit.ly/3bhwZv9

Download our app: https://play.google.com/apps/testing/com.comunev