3 Stories We Tell Ourselves: Pain, Villains and Fuck You Money

“Ugh, it hurts.” (Photo credit to the awesome Craig Cameron Olsen)

The stories we tell ourselves, both as a group and as individuals, have immeasurable impact on our beliefs and behaviors. Brands trying to reach millennials should know who they’re talking to in this regard.

Every generation has its stories. There was the brave selflessness of the Greatest Generation spanning 1910–1925 (just ask Tom Brokaw, he’ll tell you…