Photo by JOSHUA COLEMAN

How To Be Different, Not Better

‘Better’ will always be a losing game for your brand.

Of all the quotes in all of my articles, there is one passage with significantly more highlights, tweets and shares than anything else I’ve written:

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We build powerfully strategic brands that create categories, win markets and move the collective experience forward.

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Jasmine Bina

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. www.theconceptbureau.com | Twitter/ Instagram: @triplejas

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