In the Transformational Economy, ‘Being’ and ‘Becoming’ Have Started To Merge

The old brand model started at customer personas. The new model now begins at user evolution.

We’re seeing a change in the modern consumer that our current brand frameworks aren’t capable of addressing.




We build powerfully strategic brands that create categories, win markets and move the collective experience forward.

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Jasmine Bina

Jasmine Bina

Brand Strategist, speaker, writer, traveler, CEO of Concept Bureau. Finder of patterns & connections. | Twitter/ Instagram: @triplejas

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