Photo by Joel Bengs.

The Lifestyle Brand Blueprint For Tomorrow’s Companies

Lifestyle consumers are changing. Your brand should, too.

Jasmine Bina
9 min readFeb 7, 2019

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Lifestyle brands have existed for a very, very long time. From Pears Soap of the early 1800s, to the Marlboro Man of the 1950s and the Glossiers of today, all of these brands are part of the same lifestyle heritage.

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Jasmine Bina
Concept Bureau Insights

Cultural Futurist and Strategist. I'm the CEO of Concept Bureau (www.conceptbureau.com) and Co-Founder of Exposure Therapy (https://www.exposuretherapy.com/)