10 of the Greatest Movie Logo Designs #1
Logo’s are formidable marketing pieces used to create the foundations of a business identity so it begs the question to see why movies don’t use logo design in the same way.
When it comes to movie logos, rarely will you see a logo which uses iconography or graphics in the actual logo, instead they tend to use “type ” for the name of the film. Sometimes it can pass itself off as a typographic logo but more often then not they use type that’s artworked up or a font which suits the mood.
Movie names/logos need to be quick and easy to read, after all the lifespan of a movie is typically not that long. This means the use of subliminal icons and messages needs to be minimal or clearly understandable when glanced at. Whats more a movie until its released rarely has a known history so what the logo doesn’t need to do is communicate the history or complexities of an established franchise but a start-up business instead. It needs immediate recognition.
Movie logos also need to entertain more then a business logo and obviously coming from a motion graphics background they need to ascertain more to the rules of screen display as oppose to print so text effects which are usually no nos for logo design suddenly become acceptable for a genre that can utilise them.
With this in mind I’ve created a list of 10 movie logos which go beyond the typical movie genre to display a more traditional sense of graphic design. Logos which are communicative, identifiable, clever and genre defining; movie logos which are real logo designs.
Clever, communicative and indicating the depth of the film with the idea of the puppet strings. The movie itself has made the typography iconic with its gothic and traditional features embodied into an overall contemporary style. It’s a classic
Clearly a graphic designers favourite embodying symbolising and shape with the magical touch of a character illustrator to give the ghost its own unique look. The irony of it is that the ghost is still typically ghostly except the ghost is scared itself. Greatly iconic and interestingly enough it represents an actual business in the film.
Back to the future
Everything in this logo is a subliminal and playful message. The slant of the type in either direction, the progressing arrow pushing back but ultimately going forward and the orange gradient which not only makes it look cool yet playful but carries symbology over from the actual film. Super cool logo.
Whilst the first movie poster was iconic and the type/logo itself was contemporary but overall the type based logo was not really moving. In pure greatness the logo for “Aliens” managed to encompass the whole mood of the of the first movie poster and convey it into a single logo.
The type pretty much set the stage for all movies who wanted a cool, futuristic and slick look with its slim bodied, futuristic and evil presence. A genre defining logo.
Platoon is one of few logos which manages to make its own type the use of graphics. The dog tags, movie title and style all obviously make it clear what genre the film is but in terms of logo design, it’s one that surpasses being just a type based logo and transforms the identity into something more memorable.
1990: Home Alone
The dynamics of the home alone logo is so simple and clever that its almost stupid and you can pretty much say that about the movie itself which is why it’s a family classic. The word “home” is followed by a definitive illustration and then tightly followed by the word “alone” signified by the single “lights on” window. The use of the small e at the end is not really needed buy after watching the movie you get why it’s there. The logo embodies the movie, its character and story in every way.
1993: Jurassic Park
The Jurassic park logo is a favourite for graphic designers because it’s design has the iconic feel of a real logo. A flat illustrative design with 3 colours and in this case its more than a movie title it looks like an actual brand. Like ghostbusters it has that rounded feel and represents a business inside the film and not just the film itself.
Its one of those rare movie logos that you get to actually see inside the film and builds a character all of its own.
In all honesty I’ve never even seen the film blade runner but the title logo just creates atmosphere. Fast moving, dynamic and sharp, the typography was cool enough to make another genre defining style in the world of sci-fi.
This logo is not even the movie logo but maybe it can be seen as the franchise logo symbolising the secret agent and his iconic gun as one. The layout and structure emphasis the fast paced yet slick and classic style of James Bond.
This logo much like the film represents “America”. A great play on a stereotypical naval badge and a tribute to everything in the film, “America, the navy, fighter planes, metal and wings.” The style of the logo encapsulated the movie in one symbol.
Bonus logos – Every pixar movie
Judging by the above its clear to see that animated movies which obviously have a heavy background in illustration tend to create great type based logos. Pretty much every Pixar movie logo manages to create a well rounded logo design for its identity.