Starting a new business? There’s no time like the present.

There are dozens of reasons why you shouldn’t be self-employed or start a business:

  • The economy
  • The children
  • The mortgage
  • The money
  • The bills
  • Your job

Fair dues! You do need a cash flow and you can’t just put your family aside when starting a business but to be honest none of the above reasons are real, they’re only excuses holding you back and stopping you from starting today.

The above reasons are all natural responses to the idea of self-employment because self-employment is a risk but ideally that risk should reap a reward so if you think that any of the above are reasons why you shouldn’t start up today then let me tell you that you’re wrong.

If anything the reasons above will likely push you harder to succeed if you actually do start up so don’t worry about them. The real problem you have to face is actually something else to do with being self-employed. This hidden element is a real reason that I’ve found as to why many newly self-employed people don’t start up or succeed with a business idea and maybe why they shouldn’t have started up in the first place.

The reason is time.

The importance of time in starting a business.

First of all it’s not about the right timing because there is no such thing when it comes to starting a business. Let me rephrase that! The right timing could help your business startup quickly but the wrong timing is unlikely to make your business fail. Any business can likely start up and succeed regardless of the economy, opportunities and timing. The importance of time in starting up is not about which time slot you start in but how much time you can invest in the business.

From experience I can say that a lack of time investment is probably one of the main factors as to why new businesses, startups or newly self-employed people don’t necessarily succeed. I know this because I’ve done it myself!

Two of my businesses failed because of the lack of time I put into them. Another two of my businesses failed because of the lack of time someone else didn’t put into them (a partner).

In addition many of my past clients at Conceptstore started new businesses that didn’t persist because they didn’t invest enough time into their business. Some treated their business like a sideline to their main job which meant that they couldn’t invest time into their business. Some just started up and hoped for the best with minimal effort. Both didn’t realise that a cash investment would be needed to compensate for the time they didn’t invest in the business.

It’s great to have a great idea and start a business but ideas really need pursuing and developing to gain the full reward and let me be honest, it’s no easy task, no matter how experienced or inexperienced you are as a business person.

Dedication is pretty much what you need to be self-employed or run a business so if you’re thinking of starting a business don’t let the economy, kids or mortgage get in the way because those problems are all solvable. The only problem which lies with you will be your dedication so if you don’t have the time, don’t start.

If you can make the time and persist then the chances are that you can start up and maybe even succeed.

There’s is no time like the present so get dedicated and start up today and if you need help, you know where to find me.

Originally published at

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