May 30
2 min read
Book Review: Cultish by Amanda Montell
How do you manufacture a cult following? Let’s start with language. CULTISH by Amanda Montell discusses how pervasive the cultish language is in our culture and how all of us are exposed to it more often than we might think. Cult influences aren’t limited to organizations with dramatic ends like Heaven’s Gate. We find echoes of their techniques in MLMs and even popular gyms.
