How to create useful content: 12 steps to follow every time

phoebe lebrecht
Confab Social
Published in
1 min readOct 21, 2015

We’ve all heard the phrase ‘content is king’ and content marketing seems, for the time being, here to stay. But creating engaging and shareable content takes a lot of planning.

Luckily, Ann Handley has taken some tips from her latest book and created this super useful infographic to guide us all from planning to publishing.

ann-handley-writing-gps-infographic

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phoebe lebrecht
Confab Social

Founder / Strategist @confabsocial - Trying to help people make the most of social media. Love Triathlon & Cycling — Editor, @Got_to_Tri.