Sashay Away Glass Digital Media
Why and how we rebranded to become *Confab Social*
When I founded Glass Digital Media, 3 and a half years ago, I did so with the vision to educate and empower people to use digital media as a communication tool. But… as we’ve grown and adapted to the changing landscape of digital, we have created a niche for ourselves in social media.
The original thinking was that the ‘Digital Media’ in Glass Digital Media was so broad that we could do anything but the truth is, it was too vague. We found people starting conversations with, “remind me what it is you do…”
And so we had to ask ourselves. What is it that we do?
We’re an organic social media agency, creating human conversations that engage audiences and amplify content.
Exploring our brand values and vision, we landed on the name Confab — an intimate, informal conversation.
When it came to logo design, we were so tired of our blue. We wanted a colour palette that was on the right side of fun whilst being taken seriously. Bamb creative worked with us on our branding and logo design.
So we say farewell and thank you to Glass Digital Media.
But to Confab, we say: Shante you stay.
*Don’t know these phrases? Time to lose yourself in Ru Paul’s Drag-race.
