The best job in the world?
We are thrilled to be working with the Mallorca Experience Tri Camp, a new kid on the block for Europe’s Triathlon Camp scene and promising to be one of the best. When we started this project we were conscious of the lack of original content. As this is a shiny, new camp we didn’t have a bank of images or videos to market the camp to potential customers.
We were relying on UGC from social channels and illustrative wording to help people connect with the Mallorca Experience and visualise themselves on the camp. The solution to this problem was obvious; we needed a flight to Mallorca, a bike & a GoPro.
We spent 3 days with the Mallorca Experience team, collecting content and testing their routes — I even got some 1-on-1 coaching! We were hosted in Triathlon Heaven aka Ferrer Hotels Janeiro, where the camps will be based in 2016. It was a fantastic trip & we can’t wait to head back out with the team in February.
We now have a bank of content that we can use over the winter months and a much better understanding of the product.
