Our brilliantly designed logo

Luis Manjarrez
Aug 11, 2017 · 1 min read

The intro

Our company’s mission is to simplify an event organizer’s life when to it comes to creating name badges. Whether they’re for a Fortune 500 company or small gathering at the local school gym.

The brand

It is made of two generic words, conference & badge, this is a smart move because of two things:

  1. The brand is the product, pretty simple. Start up branding costs are greatly reduced because people already have a clear idea of what you’re selling.
  2. For an online business, good SEO is crucial to its survival and using keywords as your brand and domain name is a good way to jump start your SEO game.

The logo

Tristan L’Abbé did a great job conceptualizing and giving life to our logotype. He took the idea of an intuitive online name badge creator and translated everything into a beautiful logo that accurately communicates what our product is.

Here’s a deconstruction of the graphic asset:

Image for post
Image for post

The way the C from and the negative space B from are incorporated into the outlines of a name badge is just brilliant in my opinion.

So, that’s that. Our logo.

If you want to know how to create the perfect name badge, go here.

Conference Badge

Name badges. Easy and fast.

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