The intro

Our company’s mission is to simplify an event organizer’s life when to it comes to creating name badges. Whether they’re for a Fortune 500 company or small gathering at the local school gym.

The brand

It is made of two generic words, conference & badge, this is a smart move because of two things:

1. The brand is the product, pretty simple. Start up branding costs are greatly reduced because people already have a clear idea of what you’re selling.
2. For an online business, good SEO is crucial to its survival and using keywords as your brand and domain name is a good way to jump start your SEO game.

The logo

Tristan L’Abbé did a great job conceptualizing and giving life to our logotype. He took the idea of an intuitive online name badge creator and translated everything into a beautiful logo that accurately communicates what our product is.

Here’s a deconstruction of the graphic asset:

The way the C from conference and the negative space B from badge are incorporated into the outlines of a name badge is just brilliant in my opinion.

So, that’s that. Our logo.

If you want to know how to create the perfect name badge, go here.