Just Because It Got You Talking About It, That Doesn’t Mean It Worked

There are many myths about marketing. They’re spread mainly by non-marketers who aren’t familiar with how marketing actually works.

Here’s an example: “marketing is all about tricking people into buying things they don’t need”.

You can see why people might think this. Advertising (which is only a tiny part of marketing) is all about using clever techniques to sell products. But good marketing never involves trickery. It’s about communicating the right message to the right person at the…

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