Succeeding On Social When You’ve Got Zero Budget

Money is what makes marketing happen. You can jump and shout about organic growth and word-of-mouth marketing, but the truth is that the “zero marketing budget” is a myth.

Even if you’re not putting a penny into advertising, if you employ people to do ‘marketing’ for you, it’s going to come at a cost. And yet I’m constantly amazed at how stingy marketing budgets are.