Networking: Getting ready for the field
For networking Be prepared is a fitting mantra. To be able to grow the list of your professional contacts, you have to know what to expect while heading into the proverbial field. Going to an event most of us already know who we need to meet. This means that even your small talk should be tailored according to their tastes.
Background check
It’s been said times and times again, but in the age of social media, it’s not unusual to do a quick review of someone’s profiles. As you are cyberstalking your person of interest, keep in mind that after the initial meeting they might be returning the favor. This means that you have to take care of your own social media accounts and make sure that everything looks professional and presents you from the best possible side.
To some, this might seem a bit excessive, but remember that no one is asking you to change who you are. In fact, many potential partners would be more interested in someone who knows how to enjoy life, than in anyone who’s feed consists of 3000 daily inspirational quotes.
Make sure that you seem trustworthy. Usually, it means quality content, positive interactions, reliable sources of information. Online space can be tricky like that. Your profiles are your online face, they can fix or ruin your image in a matter of hours.
The bottom line is, social media hygiene doesn’t hurt your own business, so take the time to review your accounts.
What you should and shouldn’t know
Now that your own affairs are in order, let’s look at what it is you need to find out. There is a delicate balance between showing that you know enough and being straight-up creepy. Say, it’s at least polite to know the projects your target is working on, and show interest in them. But announcing right away that you share a favorite place to dine would be a step too far.
If it happens that you do have many common interests outside of work, your goal would be to find a smooth way into the matter.
A brilliant example is a ‘Segway’ suggested by Catherine Blyth, author of The Art of Conversation: A Guided Tour of a Neglected Pleasure.
If I’m with a guy who’s bragging about his new car, for instance, I will chime in and say, “I love fast cars, too, but I’m actually more of a running gal.”
This kind of informal, but friendly approach might be very helpful while conversing with people at social gatherings, especially if you’re dealing with modern entrepreneurs. It’s not always shop talk, and the old statement still stands — most deals are made over drinks. In nowadays environment drinks might also be virtual, meaning that even an online interaction can create a weak tie.
Practice interactions
In a way, your preparation process would be similar to that of a regular job interview. The primary goal stays the same — to make a lasting positive impression in a short amount of time. In real life, this means you have to read changes of mood on the go and sense the appropriate moments to joke or be serious. Not everyone is able to seamlessly navigate any given topiс or jump in with a funny comment. It’s a skill that requires nurturing, and the best way is to practice.
Since it’s not always easy to find a fitting event, platforms like Connect.Club might be your best bet. Without any pressure of a real-life event, you get to meet new people and communicate with them from anywhere. Most people come looking for the same thing — professional expertise. And even if you are in search of a mentor, exchanging with your peers can turn out to be more fruitful, presenting you with new opportunities.
